No To Fakes

Sunday, July 06, 2008

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"Another common mistake is to use insufficient educational funds. Invest in advertising campaigns, including billboards, posters and placards explaining your deterrents. Otherwise, a knock-off of the deterrent may be convincing enough to pass a casual inspection. This is what happens when the consumer sees a hologram and assumes that any hologram must be genuine. Could you distinguish a genuine hologram from a fake one on the next CD or DVD that you buy?”
An extract of an article by John Colby and Henry Sang of HP.

“At a time when it may be harder to distinguish between what's authentic and what's fake, many consumers are wondering exactly how prevalent counterfeit merchandise has become. But even more importantly, many wonder how to tell whether something they buy is the real deal.”
An extract from an article that appeared in the South Bend Tribune in April 2008.

Use No To Fakes as part of your educational programme by disseminating information about your genuine products here.

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Helping Consumers and Brand Owners Beat the Counterfeit Culture

Did you know that 5-7% of world trade is in fake goods?¹ This means that the risk of you buying a sub-standard, counterfeit product is relatively high. For some products such as pharmaceuticals these fakes can even endanger your health.

And did you know that child labour, drug-trafficking and even terrorism frequently lie behind organisations operating counterfeit production and trade?

Take a look at the different sectors or visit our pages linking to specific brands at the top to learn more about how you can avoid fakes or report any suspicious items.

And if you are a brand owner, you can learn how you can use this portal to inform your customers to ensure they make a genuine purchase.

Sectors

Follow these links for more information about counterfeits in specific industries:

Automotive

Aviation

Collectibles

Consumer Electronics & Software

Food and Beverage

General/Household

Luxury and Fashion Goods

Pharmaceutical

Safety Equipment

Sports

In the news

Illegal online pharmacies sell fake drugs - Monday, June 23, 2008

Up to 62pc of medicines purchased over the internet are either fake or substandard, a new report has warned. Included in the suspect batches are medicines to treat conditions such as cardiovascular and respiratory disease, neurological disorders, and mental health conditions.

Fake cigarettes contain arsenic - Thursday, June 19, 2008

Organised gangs are selling illegal cigarettes in Liverpool which contain arsenic, fibre glass and rat droppings, trading standards said.

Vancouver Winter Games organisers anticipate post-Beijing counterfeit push - Tuesday, June 17, 2008

2010 Olympic Winter Games organizers are preparing themselves for an expected post-Beijing wave of counterfeit goods.

Exclusive video: Counterfeit denim bust - Wednesday, June 11, 2008

Undercover raid at a ‘birthday party’ in Glendora, Los Angeles, uncovers piles of counterfeit luxury items and black market denim. “Investigators say that the women were turning a good profit. They were selling a number of the items at house parties, carnivals and even church fairs”

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¹ Interpol Report – ICPR, 467-477, 1999

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