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"Another common mistake is to use insufficient educational funds. Invest in advertising campaigns, including billboards, posters and placards explaining your deterrents. Otherwise, a knock-off of the deterrent may be convincing enough to pass a casual inspection. This is what happens when the consumer sees a hologram and assumes that any hologram must be genuine. Could you distinguish a genuine hologram from a fake one on the next CD or DVD that you buy?”
An extract of an article by John Colby and Henry Sang of HP.
“At a time when it may be harder to distinguish between what's authentic and what's fake, many consumers are wondering exactly how prevalent counterfeit merchandise has become. But even more importantly, many wonder how to tell whether something they buy is the real deal.”
An extract from an article that appeared in the South Bend Tribune in April 2008.
Use No To Fakes as part of your educational programme by disseminating information about your genuine products here.
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Helping Consumers and Brand Owners Beat the Counterfeit Culture
Did you know that 5-7% of world trade is in fake goods?1 This means that the risk of you buying a sub-standard, counterfeit product is relatively high. For some products such as pharmaceuticals these fakes can even endanger your health.
And did you know that child labour, human-trafficking and even terrorism frequently lie behind organisations operating counterfeit production and trade?
Take a look at the different sectors or visit our pages linking to specific brands at the top to learn more about how you can avoid fakes or report any suspicious items.
And if you are a brand owner, you can learn how you can use this portal to inform your customers to ensure they make a genuine purchase.
You can also follow No to Fakes on Twitter and keep abreast of the latest counterfeiting news, or let us know your thoughts on the counterfeit industry.
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Latest anti-counterfeiting action
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On 1 October 2011 the much discussed and debated Anti-Counterfeiting Trade Agreement (ACTA) was signed in Tokyo by eight countries including the United States, Canada, Singapore and South Korea. ACTA is described as "a groundbreaking initiative by key trading partners to strengthen the international legal framework for effectively combating global proliferation of commercial-scale counterfeiting and piracy."
Elsewhere, Operation Pangea IV has resulted in a week of coordinated action involving 81 countries targeting the online sale of counterfeit and illegal medicines. actions resulted in dozens of arrests and the seizure of 2.4 million potentially harmful medicines worldwide worth $6.3 million, the US Immigrations and Customs Enforcement spokesperson said, and was described as, "the largest of its kind ever mounted against Internet bad med sellers.”
In November, Shanghai Police bulldozed tons of fake goods including pirated goods, DVDs, software, fake Louis Vuitton and Gucci handbags and Rolex watches. Click here to read that story. Is this effective action against counterfeiters or just a publicity stunt and waste of money? This is an issue we've discussed here before in our Forum.
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| US: Border agents seize thousands of illegal toys - Wednesday, December 14, 2011Along with drugs and illegal weapons federal border agents say, especially in the months leading up to Christmas, they’re on the look-out for counterfeit toys.
read more ...
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| Chinese E-commerce company goes after counterfeit goods - Sunday, December 11, 2011Coach, a leading American designer and maker of luxury lifestyle handbags and accessories, has signed a memorandum of understanding with Taobao.com, the Chinese Internet shopping subsidiary of Alibaba Group, to prevent the sale of fake Coach products on this Chinese website.
read more ...
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| 10 holiday shopping tips to avoid buying pirated software - Friday, December 09, 2011Most people are being especially cost-conscious this holiday season and cut-rate prices always capture attention. However, if you want to gift your friends and family members with software and related products, take an extra minute and look beyond the price if it looks like "too good" a deal.
read more ...
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Follow these links for more information about counterfeits in specific industries:
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RECENT COUNTERFEITING NEWS
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| Taiwan mulling joining multilateral agreement on counterfeiting - Friday, December 09, 2011Taiwan's government is studying the possibility of joining an international anti-counterfeiting agreement aimed at combating trade in counterfeit and pirated goods, but there is no rush to act at present, official said Friday. read more ...
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| UK: Watch out for Christmas fakes, minister warns - Wednesday, December 07, 2011Shoppers hunting for Christmas bargains have been warned to be on the lookout for counterfeit goods. Fake iPads and Thomas the Tank Engine toys are among thousands of items seized by border authorities in the past few months. read more ...
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| His Church: UK charity re-uses donated counterfeit clothes - Wednesday, December 07, 2011Charity co-ordinator Richard Humphrey lifts his face and hands to the heavens and laughs as we pass a huge pile of fake Tommy Hilfiger jeans in the rebranding room of the His Church warehouse. read more ...
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| Fake Malaria drugs a growing problem - Monday, December 05, 2011Fake or poor quality malaria drugs are boosting resistance in parts of southeast Asia, a problem that is likely to worsen unless tighter regulations are adopted, US experts said Monday.
read more ...
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| How to avoid sites selling counterfeit items - Monday, December 05, 2011As the biggest online-shopping day of the year approaches, the U.S. government seizes Web domains it suspects are selling counterfeit products.
read more ...
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