No To Fakes

Thursday, May 15, 2008

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"Another common mistake is to use insufficient educational funds. Invest in advertising campaigns, including billboards, posters and placards explaining your deterrents. Otherwise, a knock-off of the deterrent may be convincing enough to pass a casual inspection. This is what happens when the consumer sees a hologram and assumes that any hologram must be genuine. Could you distinguish a genuine hologram from a fake one on the next CD or DVD that you buy?”
An extract of an article by John Colby and Henry Sang of HP.

“At a time when it may be harder to distinguish between what's authentic and what's fake, many consumers are wondering exactly how prevalent counterfeit merchandise has become. But even more importantly, many wonder how to tell whether something they buy is the real deal.”
An extract from an article that appeared in the South Bend Tribune in April 2008.

Use No To Fakes as part of your educational programme by disseminating information about your genuine products here.

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Helping Consumers and Brand Owners Beat the Counterfeit Culture

Did you know that 5-7% of world trade is in fake goods?¹ This means that the risk of you buying a sub-standard, counterfeit product is relatively high. For some products such as pharmaceuticals these fakes can even endanger your health.

Take a look at the different sectors or visit our pages linking to specific brands at the top to learn more about how you can avoid fakes or report any suspicious items.

And if you are a brand owner, you can learn how you can use this portal to inform your customers to ensure they make a genuine purchase.

Sectors

Follow these links for more information about counterfeits in specific industries:

Automotive

Aviation

Collectibles

Consumer Electronics & Software

General/Household

Luxury and Fashion Goods

Pharmaceutical

Safety Equipment

In the news

FBI probes fake PC parts from China - Sunday, May 11, 2008

WASHINGTON: The FBI on Friday said an investigation into the sale of counterfeit Chinese computer components to the US government has recovered about 3,500 bogus devices with a retail value of $3.5 million.

Dogs with a nose for fake movies and music - Saturday, May 03, 2008

They're black, wear yellow coats and have a nose for pirate movies and music: meet Lucky and Flo, two Labradors trained to sniff out not drugs or explosives, but the polycarbonate contained in DVDs and CDs. The canines' noses have netted international customs officials millions of bogus discs and allowed them to arrest dozens of suspected smugglers of counterfeit goods.

Push for improved drug-tracking bill - Tuesday, April 22, 2008

If the U.S. government catches a supply of counterfeit prescription drugs, current law does not allow them to be destroyed, but instead returned to the counterfeiters.

That makes no sense to Rep. Jim Matheson, D-Utah, and other lawmakers who have introduced a bill to not only destroy the fake prescription drugs, but also establish a better system to track the real ones.

Augusta man arrested for selling counterfeit goods - Friday, April 18, 2008

Banks is also accused of selling bogus Coach, Gucci, Dooney & Burke, bags, sunglasses, other items. Authorities say they had to make sure the goods were fake before they arrested him.

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¹ Interpol Report – ICPR, 467-477, 1999

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